Ever wondered how your web stats compare to those of other nonprofit organisations? Are you getting fewer visits than is average for an organisation of your size? Or are your visitors spending more time and looking at more pages on your website than on those of other charities? Now you have a way to find out, because since February 2008 Google Analytics has been offering benchmarking reports.
Here’s a screenshot showing an example of a benchmarking report. The thick blue line is the website being monitored; the thin black line shows the average visits and page views for other, similar-sized charities.
You can choose which type of website to compare your stats with. In the example below I’ve chosen to compare stats with other family and parenting nonprofit websites:
There’s one catch: in order to use the benchmarking service you’ll need to give Google permission to share your stats data with other people. However, since the information is aggregated and made anonymous, it shouldn’t necessarily prevent you from sharing data.
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That’s a great tool, thanks for sharing it! I’ve always wanted to do that and now it’s possible:)
web pixy
on June 3rd, 2008
Google Analytics benchmarking is a great service. It can be used to help your site perform better and also to identify issues with your site that are preventing it from achieving its full potential. I go in to an in depth discussion on the subject Benchmarking your blog
But this tool is no just for blogs. And the information in my post can be applied to any web site.
Alexander Higgins
on August 14th, 2008