While you’re browsing websites, do you notice the tiny icon in the left of your Internet browser’s address bar? That icon is called a Favicon and your charity’s website should have one.

Email — when used in an e-newsletter campaign — is one of the most effective methods for reaching out to supporters and donors. An online application called MailChimp makes bulk email much simpler.

A Google Grant gives eligible charities and nonprofit organisations a free advertising budget to publicise their website’s pages on Google. For those charities that are eligible, it’s one of the most useful tools you can use to increase your visitor numbers.

Running a website involves a lot of management. Staff members and trustees need to plan the website, communicate back and forth with the web designer, collaborate to create content, set tasks and deadlines and allocate work to volunteers. At every stage documentation can end up duplicated, spread across several peoples’ computers and is never to hand when you need it. To make managing your website easier, consider using an online project management tool like Basecamp.

A volunteer could give their time and skills to help you build your website. However, you need to think carefully about your expectations, be realistic about what can be achieved and how quickly, and plan for the inevitable time when your volunteer decides to quit.