Making Links is a nonprofit technology conference that took place in Melbourne in mid November 2009. They held an additional Intensive Web Developers Day and I ran one of the sessions, on the topic of getting your nonprofit’s website noticed. Here’s the presentation to accompany the workshop.
I designed the website for Hillingdon Refugee Support Group. It was built using WordPress as the content management system so the charity can easily add their own pages and text and photos. I designed the theme from scratch.
Notice how well this website has been designed for SEO? That stands for Search Engine Optimisation and means that your website is likely to get well-rated by search engines like Google. What SEO techniques have ben used on this website? >> Read more…
On my last day as Baptcare’s website and Intranet editor, my final task was to create a landing page for their charity golf event.
Here’s the result, designed and coded with valid HTML within only a few hours. The design has simple, attractive typography using Baptcare’s corporate colours. However, this landing page looks nothing like the usual template used elsewhere on the Baptcare website, it’s a complete one-off. Baptcare’s usual template is too restrictive, not eye-catching enough to use as a landing page.
What is a landing page? Usually it’s defined as a page that visitors will arrive at directly via an advert or link on another website. A landing pages might not be linked to from an organisation’s own site at all, only from banners or adverts on external sites or from ads on postcards or other printed media. >> Read more…
Baptcare was recently awarded a Google Grant, free publicity that has doubled our website traffic. Using that Grant we’ve created adverts to promote our nonprofit organisation’s vacancies and seen a big rise in the number of job applications we’ve received. Maybe you could do the same for your website’s job ads.
I recently announced that I’d been given a Google Grant to create free online ads to promote Greek Care. Two weeks later, are hordes of visitors pounding on the doors of this new nonprofit website? Er, no… not yet anyway.
That would an embarrassing end to that topic, if it weren’t for the succcess I’ve had with Baptcare’s ad campaign, which recently doubled its site traffic. Why is that one nonprofit ad campaign works whilst another doesn’t? Here are some thoughts and ideas… >> Read more…
In the first of several posts I’m going to suggest why your nonprofit organisation should apply for a Google Grant and how it can boost visits to your website. The example I’ll be using is the Greek Care website, a recently commissioned site for care providers looking after Greek elderly people in Australia. >> Read more…
Ever wondered how your web stats compare to those of other nonprofit organisations? Are you getting fewer visits than is average for an organisation of your size? Or are your visitors spending more time and looking at more pages on your website than on those of other charities? Now you have a way to find out, because since February 2008 Google Analytics has been offering benchmarking reports.
Here’s a screenshot showing an example of a benchmarking report. The thick blue line is the website being monitored; the thin black line shows the average visits and page views for other, similar-sized charities.
>> Read more…
Google has a new section on its website listing its free tools that are useful to non-profit organisations. At www.google.com/nonprofits you’ll find a list of these tools. Click on each one to go to a page that explains how your organisation could benefit and how to get started. >> Read more…
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