Baptcare was recently awarded a Google Grant, free publicity that has doubled our website traffic. Using that Grant we’ve created adverts to promote our nonprofit organisation’s vacancies and seen a big rise in the number of job applications we’ve received. Maybe you could do the same for your website’s job ads.
Google Grants to promote your nonprofit website
July 25, 2008 By Leave a Comment
In the first of several posts I’m going to suggest why your nonprofit organisation should apply for a Google Grant and how it can boost visits to your website. It’s free advertising, only available to nonprofit organisations, that advertises your website to people when they perform relevant searches using Google.
Benchmarking your web stats
May 31, 2008 By 1 Comment
How your web stats compare to those of other nonprofit organisations? Are you getting fewer visits than is average for an organisation of your size? Or are your visitors spending more time and looking at more pages on your website than on those of other charities? Since February 2008 Google Analytics has been offering benchmarking reports.
Google for Non-Profits
March 22, 2008 By 1 Comment
Google has a new section on its website listing its free tools that are useful to non-profit organisations. At www.google.com/nonprofits you’ll find a list of these tools. You could use some of these tools to improve your website. How about putting an events calendar on your website which you update by logging into Google? Or using Google Analytics to provide statistical reports for your website? Or applying for free advertising from Google Grants?
Give your website a health check: 8 quick tests
November 5, 2007 By 6 Comments
Is your charity’s website well-designed and does it perform as well as it should? Here are eight simple tests to help you find out. None of these tests require you to understand web design but you may need to go back to your web designer to resolve any problems that you find. First, let’s check your site’s code for errors.
Getting Attention!
October 19, 2007 By Leave a Comment
The Getting Attention! blog is written by Nancy Schwartz. It’s a source of great ideas, tactics, and tips to help nonprofit organisations succeed through effective marketing. Recently Nancy has writen about search engine optimisation. SEO is all about making your website more effective and getting well-rated by search engines.
8 free tools to promote your charity’s website
October 13, 2007 By Leave a Comment
The Wild Apricot website has published an excellent article about free and simple tools you can use to get more visitors to visit your website. They explain how you could benefit from using blogs, video broadcasts, rss, surveys, photo sharing and social networking. For each tool, several examples are given of not-for-profit organisations that have benefited from using them.
Get your website noticed
September 10, 2007 By 2 Comments
Nonprofit organisations can put a lot of time, effort into their website, but if no-one looks at it, that effort is wasted. This article discusses how you can promoting your organisation’s website to increase its impact. Website promotion is something that is often overlooked. In order to get noticed your website will need to have compelling content, be well designed, have a strong presence on search engines, and a marketing strategy.
