Nonprofit web design

Is your charity’s website well-designed and does it perform as well as it should? Here are eight simple tests to help you find out. None of these tests require you to understand web design but you may need to go back to your web designer to resolve any problems that you find. First, let’s check your site’s code for errors.

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The Getting Attention! blog is written by Nancy Schwartz. It’s a source of great ideas, tactics, and tips to help nonprofit organisations succeed through effective marketing. Recently Nancy has writen about search engine optimisation. SEO is all about making your website more effective and getting well-rated by search engines. Nancy gives this example of why SEO matters to your charity:

Let’s say you are a small AIDS prevention nonprofit in Boise, Idaho.  It’s December 30, and several Boise residents have logged onto Google to find a charity for a…donation/last minute tax deduction.  It’s likely that potential donors will do a Google search for “boise aids charity.”  But if your nonprofit doesn’t pop-up near the top of the search results, these donors may never find you. >> Read more…

The Wild Apricot website has published an excellent article about free and simple tools you can use to get more visitors to visit your website. They explain how you could benefit from using blogs, video broadcasts, rss, surveys, photo sharing and social networking. For each tool, several examples are given of not-for-profit organisations that have benefited from using them.

So if you already have a website but want to take it one step further, read about the 8 free tools to promote your association’s website.

Nonprofit organisations can put a lot of time, effort into their website, but if no-one looks at it, that effort is wasted. This article discusses how you can promoting your organisation’s website to increase its impact.

Website promotion is something that is often overlooked. In order to get noticed your website will need to have compelling content, be well designed, have a strong presence on search engines, and a marketing strategy. And in order to judge the success of your site you need to be able to find out how many people visit your site and what they look at, so let’s look at the last of those first. >> Read more…

Here are two questions every organisation should be able to answer: how many visits were there to your website last month and which pages were the most looked at? Do you know? Your statistics are a useful tool in helping you prove the worth of your website – and by extension your organisation - to your trustees and funders. >> Read more…