The Getting Attention! blog is written by Nancy Schwartz. It’s a source of great ideas, tactics, and tips to help nonprofit organisations succeed through effective marketing. Recently Nancy has writen about search engine optimisation. SEO is all about making your website more effective and getting well-rated by search engines. Nancy gives this example of why SEO matters to your charity:
Let’s say you are a small AIDS prevention nonprofit in Boise, Idaho. It’s December 30, and several Boise residents have logged onto Google to find a charity for a…donation/last minute tax deduction. It’s likely that potential donors will do a Google search for “boise aids charity.” But if your nonprofit doesn’t pop-up near the top of the search results, these donors may never find you.
That advice makes sense to me because I’m currently working on a long-term SEO campaign for Baptcare‘s website. As a provider of aged care, Baptcare has quite a few competitors and since there are only so many charitable causes that people will give to, it’s important to get our website performing well in Google. First we’ll sort out some coding and accessibility issues; then we’ll rewrite some of the content to make it more compelling; then we’ll look at getting more websites to link to us; and we’ll apply for Google Grants free advertising.
Nancy’s article is called Push Through Fear of SEO to Boost Your Nonprofit’s Online Marketing Results. While you’re on her website, make sure you read her other articles and learn from an expert how to market your charity more effectively.
This post was written as part of the Nonprofit Blog Exchange.
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