Nonprofit web design

On my last day as Baptcare’s website and Intranet editor, my final task was to create a landing page for their charity golf event.

Here’s the result, designed and coded with valid HTML within only a few hours. The design has simple, attractive typography using Baptcare’s corporate colours. However, this landing page looks nothing like the usual template used elsewhere on the Baptcare website, it’s a complete one-off. Baptcare’s usual template is too restrictive, not eye-catching enough to use as a landing page.

What is a landing page? Usually it’s defined as a page that visitors will arrive at directly via an advert or link on another website. A landing pages might not be linked to from an organisation’s own site at all, only from banners or adverts on external sites or from ads on postcards or other printed media.

The golf event page provides links to only two locations: a rollover button and the words “Register Now” in large text, both link to the same PDF brochure; and in the footer is a link to the Baptcare home page. No distractions, just information.

So that was the landing page set up, but how did I make sure that it actually gets landed on? Using our Google Grant I set up multiple free adverts, like the one below, that link to the landing page.

Plus, on the home page of the Baptcare website is a big button that links to the landing page. If anyone reads about the golf day in our newsletter, then visits the website to find out more, they can’t miss it!

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