Nonprofit web design

It’s important, when designing a website and writing content, that you do so in a way that’s meaningful and useful to your client group.

But what if your site’s visitors are split into groups with distinct and very different needs and different intellectual abilities? How does a single website serve both people with a learning disability, and health and social care professionals? Let’s see how the Mencap website – a design I particularly admire – successfully tackles this.

Using video

Mencap’s home page engages the eye with a huge image of one of their clients and a quote from him. At this stage you’ll still see the rest of the home page and all the menus. Click the photo and you get a smoothly animated transition to a video of Ronnie talking about how he’s in charge of his own budget. This is a case of choosing the right medium for the right audience: video and audio allow Mencap to provide information without using a lot of text. Video is also used to tell stories and share clients’ own point of view throughout the website, including the sections for professionals and families: that strikes me as a good idea because it helps to reinforce the person-centred approach of the organisation.

Presenting information for people with a learning disability

Now notice the four large links and click the one that says My Life. Easily understood words that link to a landing page that’s obviously still on the same website, with the Mencap logo, but which has none of the usual navigation menus. In this section – obviously aimed at clients rather than professionals – we find limited text, just a few large links (including one back to the home page) and great use of video and audio. Notice how the Mencap logo’s colour has been used to indicate which page you are currently on. Minimalistic web design is used because it meets the users’ needs, not just because it looks good.

A more complex page layout for professionals

Now, back on the home page, click the big link that says Professionals and you get a very different experience. In this section you get all the navigation menus, plenty of text, more complicated sentences and jargon appropriate to the professionals using the website.

Resources

If you’re planning or designing a website for learning disabilities, what should you be reading? Start with some detailed advice from the Foundation for People with Learning Disabilities (make sure you click the More Information link).

Then take a peek at Antonia Hyde’s slideshow about Rich media and web apps for people with learning disabilities.

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