There are many ways that charities can use the Internet to their benefit, beyond having a simple ‘brochure-style’ website. The Media Trust have published a free booklet of case studies about volunary organisations’ use of new media and I recommend it to any charity that wants to make an impact online but doesn’t know which tools to choose.
I wrote three of the articles, about how:
- Interplast, a plastic surgery charity, promote themselves by blogging;
- Save the Children sold virtual yaks in the virtual world of Second Life;
- and the Ectopic Pregnancy Trust’s online discussion forums have proved so valuable to the charity.
You’ll also find articles on online fundraising, RSS, putting video on the net, e-commerce and campaigning online.
Download New Media Case Studies.
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