The Baptcare website publishes an RSS feed so that our supporters can subscribe to hear about our news and events. Recently I added another feed, for our vacancies.
I just checked the stats and discovered that Baptcare’s jobs feed has five times as many subscribers as the news feed. What’s more, plenty of people are clicking the link to visit the page on our website where they can download the position description. Methinks a job feed could be a really useful recruitment tool.
We use FeedBurner to optimise and republish our feeds. That way we can offer our feed by either RSS or email and get detailed statistics. Almost all of our subscribers chose to receive updates by email rather than use a feed reader application. The average nurse/social worker/personal carer is not a techie, they all use email but few of them will get the concept of an RSS feed. If we hadn’t offered the option of email they probably wouldn’t have subscribed.
If, like Baptcare, you regularly put vacancies onto your website, why not set up an RSS feed and use a service like Feedburner to ensure that your potential employees can receive their updates by email?
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