Google Ads Coach Jyll Saskin Gales was joined by Google Ad Grants expert Jason King to break down everything you need to know about the Google Ad Grants program for nonprofits.
Main Content
Enroll in the Google Ad Grants Complete Course 2026
Everything you need to know about setting up and managing an Ad Grant account, from beginner to advanced level, including a detailed walk-through of how to set up conversion tracking, and how to create the new Performance Max campaign type, and even get your ads on Google Maps. See the course curriculum and sign up
Fundraise Up is a great donation platform to use with Google Ads and Google Analytics
Nonprofits using Google Ads or doing any other form of advertising, should choose a donation platform that integrates well with Google Analytics and sends it useful data, ideally separating one-off and monthly donations so you can calculate lifetime value.
How to set up Google Ads conversion tracking in Google Analytics 4
Conversion tracking is an essential part of running a Google Ads campaign. It enables you to track important actions taken on your website, and attribute them to specific campaigns such as ads, organic search and social media.
I’m a Fundraise Up donation platform partner
Looking for a better donation platform?
I recommend Fundraise Up for its smart features and straightforward integration with Google Analytics. Schedule a meeting to talk to me about how Fundraise Up could benefit your nonprofit.
Google Ad Grants Certified Professional
I'm listed in the official directory of Google Ad Grants Certified Professionals. The Google Ad Grants team validate agencies with Ad Grants expertise and experience in working with nonprofits.
Google Ad Grants Certified Professionals directory | I'm also in the Google Partners directory
Google Diamond Product Expert
I'm a Diamond Google Product Expert for Google Ads, and also active in the Ad Grants and Google Search community forums, answering users' questions.
The Ad Grants Help Community is the official Google forum to ask questions and get answers about how Google Ads works for nonprofits, to learn the rules, and how to get the most out of your grant. Visit the Google Ad Grants Community
About Jason King
I'm an ex-librarian who's worked in the charity sector for over 25 years, running tech projects, supporting staff and volunteers to use technology, and helping nonprofits to run sucessful ditigal advertising campaigns.
